Old Tomorrow Acquires Double Trouble, Creates United Craft

OLD TOMORROW ACQUIRES DOUBLE TROUBLE BREWING TO EXPAND ITS CRAFT BEER PORTFOLIO

 TORONTO, May 3, 2018 – Old Tomorrow Ltd is pleased to announce that it has acquired Double Trouble Brewing, an Ontario company that markets craft beers across Ontario and in British Columbia, Manitoba, Nova Scotia, Newfoundland and New Brunswick.  Terms of the agreement were not disclosed.  Ian Macdonald Sr. of Tricapital Solutions, a merchant bank specializing in M&A, capital raises, and financial restructurings, acted for the buyers, and Paul Woodhouse of First Key Consulting, a firm specializing in the brewing industry, acted for the vendors.

Double Trouble brands include its flagship Hops & Robbers IPA, one of the top 40 independent craft brands sold at the LCBO.  The company also markets Grapefruit IPA, Pecan Porter and Pear Cider, made with 100% Ontario pears.  Old Tomorrow will continue to operate Double Trouble as a separate entity.

Old Tomorrow’s president Ian Macdonald Jr. explained that this acquisition is the company’s first step in being on the leading edge of the emerging consolidation trend in the craft beer industry which has experienced explosive growth over the past decade.  “We seek to unite like-minded craft brewers dedicated to bringing quality and innovative flavours to consumers,” said Ian. “The craft beer market remains strong with significant growth potential, but as the market saturates, there are new challenges to compete effectively. This acquisition represents an evolution of our business strategy and will enable us to add further value for our retail partners and Canadian beer drinkers,” he added.

Seeing this rapid change and disruption as an opportunity, Old Tomorrow also announced it is creating a new company, named United Craft, which will manage both Old Tomorrow and Double Trouble brand portfolios.  “Our goal is to develop a collective of dynamic and forward-thinking independent craft beers that can quickly innovate with new flavours to surprise and delight beer drinkers,” said Ian.

Old Tomorrow will lever its proprietary customer relationship and order-processing systems, automation software and industry expertise through United Craft to bring custom scalability and enhance customer service, sales, marketing, distribution and promotion to help grow independent craft brands who may lack the resources to effectively compete in the changing landscape.

About Old Tomorrow

Founded in 2014 by mother and son team Pat and Ian Macdonald Jr, Old Tomorrow is dedicated to creating distinctive, easy-going beers that celebrate the greatness of Canada.  It recently won an Ontario Brewing Awards GOLD medal for its Track 85 Altbier “German style” lager and its feisty but polite CPA (Canadian Pale Ale) previously won Bronze.  It  also markets Monty’s Aged Ryed Ale, a popular whisky-infused beer developed in collaboration with Olympic champion Jon “Monty” Montgomery, Honey Ginger Shandy, Ontario’s first ever canned shandy, and Light’er Up, a low alcohol/low calorie craft beer.  Old Tomorrow’s 2017 revenues grew 48% and it has invested in creating new proprietary customer relationship software to create a scalable platform for future growth.

About United Craft

Founded in 2018, United Craft aims to create value for retailer partners, innovation for beer drinkers and scalability for independent craft beer companies. More details: www.unitedcraft.ca .

About Double Trouble

Launched in 2011, the company was co-founded by Claude Lefebvre and  Nathan Dunsmoor, who shared a strong foundation in grassroots craft.  They created a wide variety of unique brands,  with the flagship “Hops & Robbers” now a top-selling IPA in Ontario.

Information:  Pat Macdonald 416 420 8334  pat@oldtomorrow.com & hello@unitedcraft.ca

OH CANADA! Big Canada Day Craft Beer Savings!

We’re proud to call ourselves Canadian and what better way to kick off another 150 years than with $12 off a case of our CPA Canadian Pale Ale?!

Mail It in Fridays

When the weekend can’t come soon enough…listen to TSN Toronto’s Overdrive program between 4 – 7 pm and learn how you can enter the “Mail It in Friday” contest to win an exciting Old Tomorrow Gift Pack.

Light’er Up Launches

Old Tomorrow has just launched a crisp and clean new craft lager called Light’er Up. It’s hand-crafted, made in small batches and is a premium “light” beer – with  all natural Canadian ingredients, no adjuncts and no artificial ingredients.  At only 4% alcohol, Light’er Up offers  a super clean fresh flavour that  satisfies without filling you up.  You might even call it crushable (and we won’t be offended!). It’s made in small batches and packaged directly from small tanks to the can (or the keg). Light’er Up is a perfect choice for those with a lighter taste palate – yet still want to experience a fulsome lager style. A great transition into craft beers. Learn more.

Honey Ginger Shandy is back!

Honey Ginger Shandy is back!!!  This zesty and invigorating beer cocktail features our craft lager beer  blended with Muskoka Springs™ ginger syrup – using the original 1873 recipe for their Pale Dry Ginger Ale which is packed with natural botanical extracts.  We then add natural lemon and honey  to balance out the flavour.   Available in stores now – just in time for the May long weekend at LCBO’s across Ontario.  Click here to find an LCBO near you.  If your favourite LCBO doesn’t carry our Shandy, ask them to bring it in!

Couching the 10K

We’re pumped to announce our new partnership with TSN 1050 called Couching the 10K.

Old Tomorrow teams up with Wounded Warriors Canada

When you purchase Old Tomorrow Canadian Pale Ale at Sobeys this month, you will also be supporting Wounded Warriors Canada.

Old Tomorrow Launches First Ontario Craft Shandy

The team that created the first ever Canadian Pale Ale has just launched a new style of beer cocktail, bringing a wee bit of British culture to Canada.

#OTCANADIANGREATNESS Winners Announced!

Canada Day got a whole lot sweeter for this guy!

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